SHOP 'n Save Work

SHOP 'n SAVE: Just Right Campaign

Overview

The regional grocery chain was losing market share for six consecutive years to high-profile competitors. Our research revealed that time starved, cash-strapped customers had a hard time finding a grocery store that fit their needs - neither mom and pop small nor mega store big. Our positioning, "Shop 'n Save. Just Right." filled a hole in the market…and consumers' lives. It also helped turn Shop 'n Save's sales slide into four years of record grown and make them parent company Supervalu's fastest growing brand nationwide.