Triple Atomic Work
Quaker Steak & Lube®: Triple Atomic Tough
Overview
Thousands of people were talking about Quaker Steak & Lube…but the Lube wasn't talking back. GatesmanMarmion+Dave put Quaker Steak & Lube on Twitter, Facebook and YouTube to engage customers and launch the chain's Triple Atomic sauce. The agency also created the Triple Atomic Tough Video Challenge, a social media campaign asking consumers to show their toughness by creating 30-second videos and uploading them to TripleAtomicTough.com. The promotion inspired more than 50 fanatics to produce and enter videos, while attracting over 43,000 YouTube views and thousands of votes on TripleAtomicTough.com. Read the full case story to see the lengths some entrants went to impress the judges.
