NXT® Work
NXT® lenses: Speaking the Language of Light
OVERVIEW
PPG asked GatesmanMarmion+Dave to develop a new brand positioning to promote their NXT lenses—used in some of the best sun wear and snow visor brands around, but suffering from a lack of awareness. After doing our homework involving category research combined with our own extensive audit of the NXT business, we created the positioning platform "Language of Light" campaign, using the web, print and sales materials.
