AGENCY NEWS
GatesmanMarmion+Dave Named Agency of Record for Santa Claus
PITTSBURGH, Pa. – December 20, 2011 – Ending a year filled with several new business wins, newly hired agency talent and recent accolades that have garnered national recognition, GatesmanMarmion+Dave, a premier Pittsburgh advertising agency, announced today the addition of Santa Claus to its roster of clients.
"I've been lucky enough to have a close personal relationship with Santa for more than 60 years," said Frank Marmion, Partner and CEO, GatesmanMarmion+Dave. "From my first letter to him, through the execution of this entire campaign, I've found Kris to be a true professional who truly embodies the Christmas spirit."
Santa Claus – known the world-over for being the leading provider of holiday cheer and for bringing gifts to children on Christmas Eve – came to GatesmanMarmion+Dave facing an eroding belief in his services. Due to his worldwide presence, developing consistent branding has become a challenge for someone known by many names including Santa, St. Nick, Papa Noel, Babbo Natale and Hotei-osho.
"For hundreds of years Santa Claus has been the premier brand of the holiday season," said John Gatesman, Partner and President, GatesmanMarmion+Dave. "The chance to work with Santa was just something we couldn't pass up."
Given the high profile nature of the account the agency filmed a documentary web series showcasing its work with Santa.
For more information, please check under your tree on December 25.
About GatesmanMarmion+Dave:
GatesmanMarmion+Dave, located in the historic South Side, is one of Pittsburgh's fastest growing, fully integrated marketing communications agencies with expertise in advertising, public relations, social media, digital and design. In 2009, 2010 and 2011, the agency was named one of the Best Places to Work in Western Pennsylvania, and for the fourth year in a row, as one of the Fastest Growing Companies in Western Pennsylvania. For more information visit www.gatesmanmarmiondave.com or follow us on Twitter @TheGMDGang.
